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Strand Equity is a family office investment firm active across 3 core strategies: Services, Consumer Growth, and Strand Brands.

Two welders in protective helmets and gear welding a metal component as sparks fly

Services.

We invest in durable, lower-middle-market services businesses, often in partnership with buy-and-build entrepreneurs, independent sponsors, and other family offices.

Youth to the People skincare products displayed with kale and laboratory glassware

Consumer Growth.

We back differentiated brands with loyal communities and innovative first movers creating new verticals or disrupting legacy categories.

Four Sincerely Yours skincare products arranged on a tiled shelf

Strand Brands.

We incubate, launch, and scale companies by leveraging our flexible capital and irreplicable ecosystem of relationships.

we are flexible, nimble and patient.

We invest our own capital and do not have limited partners. As such, we do not have external pressure to monetize our investments on a predefined timeline.