# Strand Equity > We invest in the next generation of iconic consumer brands. Strand Equity is a consumer growth equity firm with a permanent capital base led by experienced investors and entrepreneurs. The firm specializes in investing in distinctive consumer brands and services led by exceptional entrepreneurs and management teams. ## Investment Focus Strand Equity combines family office values and private equity sophistication with an entrepreneurial spirit. They focus on differentiated brands and services with revenue proof-of-concept, strong management teams, and scalable business models. Their unique relationships and permanent capital base help drive superior outcomes for portfolio companies. ## Portfolio Companies The firm's portfolio includes successful consumer brands across various sectors: - Youth to the People: Skincare and beauty products - Sollis Health: Healthcare services - Innbeauty: Beauty and cosmetics - Silversand Services: Property management and landscaping - Olipop: Functional sparkling beverages - Onehome: Healthcare services ## Pages - [About](https://strandequity.com/about): Learn about Strand Equity's investment philosophy, permanent capital structure, and approach to building iconic consumer brands. - [Team](https://strandequity.com/team): Meet the experienced team that combines entrepreneurial spirit, private equity sophistication, and family office values. - [Portfolio](https://strandequity.com/portfolio): Explore Strand Equity's collection of brands built with passion, creativity, and commitment to excellence. - [Press](https://strandequity.com/press): Latest news and press releases from Strand Equity and portfolio companies. ## Contact - [Contact](https://strandequity.com/contact): Get in touch to learn more about investment opportunities and partnership with Strand Equity. Phone: (310) 507-7025, Email: info@strandequity.com.